#Digitalday – an excellent Race Online 2012 esq idea from Tim. How could you open up your comms team’s digital skills to your colleagues? Lunchtime masterclass? Informal network of bloggers comfortable to share content? Staff Twitter lists?

Clear message

Lately, there’s been lots of discussion in the office about new guidance for civil servants using social media.

You can read it here. No big surprises; all very practical, positive stuff.

The question raised among our team was what this guidance meant for people who blogged, filmed or pinned, in a personal capacity. The interpretation was that all online activity by civil servants should be attributable, regardless of whether it was professional or personal. This seems fair to me, but I can also understand how it might be of concern for some.

What this discussion revealed is that lots of my colleagues do interesting things online. However, because the content is nothing to do with Government digital, they don’t feel it appropriate to share their experiences.

Now, I am on a mission to help my colleagues celebrate the work they do online, away from work, and reassure them…

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